Trends · data through July 2026

Food & Drink trends in Trenton-Princeton, NJ

Iceflower tracks 578 stores from 454 food & drink chains in Trenton-Princeton, NJ. Jersey Mike's Subs grew fastest over the last year, ahead of Chipotle Mexican Grill and Rita's Italian Ice & Frozen Custard.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
454
Tracked stores
578
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jersey Mike's Subs and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Jersey Mike's Subs logo Jersey Mike's Subs ▲2 +8.2%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +4.7%
3 R Rita's Italian Ice & Frozen Custard logo Rita's Italian Ice & Frozen Custard ▲1 +4.4%
4 C Chick-fil-A logo Chick-fil-A - +3.3%
5 D Dairy Queen - +2.5%
6 C Chicken Holiday - +1.1%
7 S Starbucks logo Starbucks ▲1 +0.3%
8 D Dunkin' logo Dunkin' - -4.3%
9 I IHOP logo IHOP ▼2 -4.5%
10 B Burger King logo Burger King - -4.6%
11 D Domino's Pizza logo Domino's Pizza ▲1 -5.0%
12 M Moe's Southwest Grill logo Moe's Southwest Grill - -6.5%
13 M McDonald's logo McDonald's - -6.6%
14 T Taco Bell logo Taco Bell - -9.4%
15 W Wendy's logo Wendy's - -9.5%

Store footprint

Store map

578 tracked store locations in Trenton-Princeton, NJ, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.