Trends · data through July 2026

Retail trends in St. Louis, MO-IL

Iceflower tracks 1,224 stores from 416 retail chains in St. Louis, MO-IL. Burlington grew fastest over the last year, ahead of GameStop and Vintage Stock.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
416
Tracked stores
1,224
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burlington and GameStop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burlington logo Burlington ▲4 +19.8%
2 G GameStop logo GameStop ▲3 +18.1%
3 V Vintage Stock logo Vintage Stock ▲10 +16.6%
4 M Marshalls logo Marshalls - +16.0%
5 D Dollar Tree logo Dollar Tree - +13.5%
6 P Pet Supplies Plus logo Pet Supplies Plus ▲1 +13.1%
7 H Hobby Lobby logo Hobby Lobby ▲1 +11.6%
8 H Hibbett Sports logo Hibbett Sports ▲4 +11.2%
9 R Ross Dress for Less logo Ross Dress for Less - +10.9%
10 T Tractor Supply Co. logo Tractor Supply Co. ▲5 +10.5%
11 O Office Depot logo Office Depot ▲4 +10.3%
12 V Value Village logo Value Village ▲3 +10.2%
13 G Goodwill logo Goodwill ▲1 +9.9%
14 P Play It Again Sports logo Play It Again Sports ▲8 +9.5%
15 F Five Below logo Five Below ▲2 +8.3%

Store footprint

Store map

1,224 tracked store locations in St. Louis, MO-IL, colored by category.

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