Chain · United States · data through September 2026

H HobbyTown

Iceflower tracks 101 HobbyTown stores across 34 US states. It ranks #3 of 33 tracked US collectibles & hobby chains by card spend. Its share of tracked category spend moved -13.8% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
101
States
34
Category
Collectibles & Hobby
Category rank
#3

Growth

HobbyTown against its category

The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HobbyTown's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 B BoxLunch logo BoxLunch +3.4%
2 W Warhammer logo Warhammer -0.4%
3 H HobbyTown -13.8%
4 D Disney Store logo Disney Store +17.8%
5 T The Exchange +3.0%
6 N Newbury Comics logo Newbury Comics +13.2%
7 V Vintage Stock logo Vintage Stock -
8 G Game Haven -
9 C Coliseum of Comics +8.6%
10 F FYE logo FYE -39.3%

Share of tracked category spend, indexed

100 74.6 2024 Q4 2026 Q3

Store footprint

Store map

101 tracked HobbyTown locations across 34 US states.

Customer overlap

Who shops at HobbyTown

Tracked chains HobbyTown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

W Weigel's logo Weigel's 100
A ABU Games logo ABU Games 91
W Warhammer logo Warhammer 74
T Tower of Games logo Tower of Games 65
F Food City logo Food City 39
T Through The Decades 35
C Costco Gas logo Costco Gas 31
B Bakers logo Bakers 28

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.