Growth
HobbyTown against its category
The biggest tracked US art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks HobbyTown's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hobby Lobby
|
+6.9% |
| 2 |
M
Michaels
|
-0.2% |
| 3 |
J
JOANN Fabric and Craft Stores
|
-22.8% |
| 4 |
S
Spirit Halloween
|
-35.5% |
| 5 |
W
Wild Birds Unlimited
|
-5.0% |
| 6 | H HobbyTown | -6.2% |
| 7 |
W
Warhammer
|
+8.1% |
| 8 |
B
Blick Art Materials
|
-3.4% |
| 9 | H Hobby Chest of Jacksonville | -31.1% |
| 10 |
C
Craft Warehouse
|
+17.9% |
Share of tracked category spend, indexed
Store footprint
Store map
70 tracked HobbyTown locations across 27 US states.
Tracked stores by state
Customer overlap
Who shops at HobbyTown
Tracked chains HobbyTown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lin's Market
100
Lin's Market
100
I
IAFCJ St George
61
D
Digby's Market
55
B
BlvdHome
49
BlvdHome
49
S
Shivwits Convenience Store
48
L
Lin's Marketplace
42
B
Buck's Ace
39
S
St George Nail
37
C
Carter's Market
34
More trends