Trends · data through July 2026

Food & Drink trends in Morristown, TN

Iceflower tracks 161 stores from 112 food & drink chains in Morristown, TN. Zaxby's grew fastest over the last year, ahead of Krystal and Taco Bell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
112
Tracked stores
161
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Zaxby's and Krystal sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Z Zaxby's logo Zaxby's ▲1 +3.1%
2 K Krystal logo Krystal - +2.5%
3 T Taco Bell logo Taco Bell - -1.5%
4 B Bojangles' logo Bojangles' - -2.5%
5 D Domino's Pizza logo Domino's Pizza ▲1 -4.3%
6 A Arby's logo Arby's - -5.3%
7 P Pal's Sudden Service logo Pal's Sudden Service - -5.7%
8 S Sonic Drive-In logo Sonic Drive-In - -11.1%
9 M McDonald's logo McDonald's - -13.4%
10 L Little Caesars logo Little Caesars - -14.0%
11 W Wendy's logo Wendy's ▼1 -17.5%
12 S Subway logo Subway ▼1 -21.9%

Store footprint

Store map

161 tracked store locations in Morristown, TN, colored by category.

  • Restaurant (56)
  • Fast Food Restaurant (46)
  • Pizzaria (13)
  • Chicken Restaurant (11)
  • Coffee Shop (9)
  • Sandwich Shop (9)
  • Casual Eatery (4)
  • Other categories

Top tracked chains by store count

More trends

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