Growth
Mexico Lindo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mexico Lindo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 113 | M Mexico Lindo | +2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Mexico Lindo locations across 28 US states.
Tracked stores by state
- Texas 6
- California 5
- Indiana 3
- Colorado 2
- North Carolina 2
- New York 2
- South Carolina 2
- Wisconsin 2
- Alaska 1
- Alabama 1
- Arizona 1
- Florida 1
- Georgia 1
- Iowa 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Michigan 1
- Missouri 1
- Montana 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Mexico Lindo
Tracked chains Mexico Lindo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends