Growth
Great American Cookies against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Great American Cookies's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
164 tracked Great American Cookies locations across 24 US states and 1 territory.
Tracked stores by state
- Texas 34
- Georgia 28
- Florida 13
- Louisiana 11
- Alabama 10
- Tennessee 10
- Ohio 9
- Kentucky 6
- Virginia 5
- West Virginia 5
- Missouri 4
- California 3
- Indiana 3
- Michigan 3
- Mississippi 3
- North Carolina 3
- South Carolina 3
- Arkansas 2
- New York 2
- Oklahoma 2
- Arizona 1
- Guam 1
- Maryland 1
- Nevada 1
- Pennsylvania 1
Customer overlap
Who shops at Great American Cookies
Tracked chains Great American Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Ifixubreak HEB
100
L
Law Office of Bryan Fagan
46
Law Office of Bryan Fagan
46
C
Cross Law Office
46
P
Polk Pitt Shop
43
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