Growth
Krystal against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krystal's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 21 |
K
Krystal
|
-1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
261 tracked Krystal locations across 14 US states and 1 territory.
Tracked stores by state
- Georgia 80
- Tennessee 74
- Alabama 36
- Florida 32
- Mississippi 20
- Kentucky 4
- Louisiana 3
- South Carolina 3
- Arkansas 2
- Texas 2
- Idaho 1
- North Carolina 1
- New Jersey 1
- New York 1
- Puerto Rico 1
Customer overlap
Who shops at Krystal
Tracked chains Krystal customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wind Creek Casino & Hotel Wetumpka
29
W
Wind Creek Casino
26
Wind Creek Casino
26
G
Git 'N Go
25
Git 'N Go
25
More trends