Trends · data through September 2026

Retail trends in Morristown, TN

Iceflower tracks 154 stores from 115 retail chains in Morristown, TN. Dollar General grew fastest over the last year, ahead of Walmart and Family Dollar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
115
Tracked stores
154
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Walmart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +8.3%
2 W Walmart logo Walmart - -1.5%
3 F Family Dollar logo Family Dollar - -14.9%
  • Discount Store
  • Vape & Tobacco Shops
  • Thrift Stores
  • Specialty Store
  • Sporting Goods Store
  • Hardware Store
  • Antique Shop
  • Other categories

Store footprint

Store map

154 tracked store locations in Morristown, TN, colored by category.

  • Discount Store (40)
  • Vape & Tobacco Shops (11)
  • Thrift Stores (9)
  • Specialty Store (7)
  • Sporting Goods Store (7)
  • Hardware Store (6)
  • Antique Shop (5)
  • Other categories

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 22
  • 2 F Family Dollar logo Family Dollar 6
  • 3 W Walmart logo Walmart 5
  • 4 D Dollar Tree logo Dollar Tree 4
  • 5 L Lowe's Home Improvement logo Lowe's Home Improvement 2
  • 6 T T.J.Maxx logo T.J.Maxx 2
  • 7 T Tractor Supply Co. logo Tractor Supply Co. 2
  • 8 B Big Lots logo Big Lots 2
  • 9 A Ashley HomeStore logo Ashley HomeStore 2
  • 10 C Cato Fashions logo Cato Fashions 2
  • 11 T Trade Center 1
  • 12 L Lex smoke & Vape 1
  • 13 C Claire's logo Claire's 1
  • 14 H Hil’J Smoke Shop 1
  • 15 D Deja Vape 1
  • 16 T The Begin Again Shoppe 1
  • 17 P Panther Creek Cycles 1
  • 18 P PPG Paints 1
  • 19 C Cooper's Variety Mall 1
  • 20 I Interstate Tractor 1
  • 21 T Tri-County Power Equipment, Inc. 1
  • 22 V Vintage Restoration Station 1
  • 23 T The Cigar Shop of Morristown 1
  • 24 V Vintage This and That 1
  • 25 K Kelley Marie Chic Boutique 1
  • 26 O Oakes Home Supply 1
  • 27 D Dixie Pawn Shop 1
  • 28 A Ada Bea's Boutique 1
  • 29 T Tom's Sporting Goods 1
  • 30 V Vapor and smoke 1
  • 31 T Trinkets & Treasures Formal Wear 1
  • 32 L Lex Smoke Shop 1
  • 33 R Replay Games and More 1
  • 34 D Dandridge General Store 1
  • 35 S Second Source Thrift Store 1
  • 36 T The Vintage Market 1
  • 37 C CBD Plus USA 1
  • 38 B Bargain Hunt 1
  • 39 B Backstage Gifts 1
  • 40 T The Consignment Cottage 1
  • 41 C Commodity Oddities & Corner Store Hemp 1
  • 42 M Meeting Street Boutiques 1
  • 43 S Smoke Shack Tobacco Outlet 1
  • 44 M Mustard Seed Resale 1
  • 45 H Hoot's Pawn Shop 1
  • 46 S Smiths Variety Shop 1
  • 47 S Salt of the Earth Boutique 1
  • 48 O Old Town Variety Mall 1
  • 49 G Gray Haven Traders 1
  • 50 P Patriot Resale & Collectibles 1

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