Growth
Vera Bradley against its category
The biggest tracked US bags & accessories by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vera Bradley's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Coach
|
+19.4% |
| 2 |
S
Sunglass Hut
|
-2.1% |
| 3 |
M
Michael Kors
|
-12.7% |
| 4 |
K
kate spade new york
|
-23.0% |
| 5 |
O
Oakley
|
-1.9% |
| 6 |
V
Vera Bradley
|
-9.7% |
| 7 |
B
Brighton
|
-36.0% |
| 8 |
T
Tumi
|
-7.9% |
| 9 |
R
Ray-Ban
|
+11.6% |
| 10 |
F
Fossil
|
-15.4% |
Share of tracked category spend, indexed
Store footprint
Store map
135 tracked Vera Bradley locations across 35 US states.
Tracked stores by state
- Texas 15
- Florida 11
- Pennsylvania 10
- New York 7
- Illinois 6
- Indiana 6
- North Carolina 6
- Ohio 6
- Georgia 5
- Michigan 5
- New Jersey 5
- Virginia 5
- South Carolina 4
- Tennessee 4
- Alabama 3
- Maryland 3
- Wisconsin 3
- Colorado 2
- Connecticut 2
- Delaware 2
- Hawaii 2
- Iowa 2
- Kansas 2
- Kentucky 2
- Louisiana 2
- Minnesota 2
- Missouri 2
- Mississippi 2
- New Hampshire 2
- Oklahoma 2
- Arizona 1
- California 1
- Massachusetts 1
- Nebraska 1
- Nevada 1
Customer overlap
Who shops at Vera Bradley
Tracked chains Vera Bradley customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Disney World
91
Walt Disney World
91
More trends