Growth
The Local against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Local's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 200 | T The Local | +1.8% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked The Local locations across 26 US states.
Tracked stores by state
- North Carolina 4
- Florida 3
- Maryland 3
- New York 3
- Tennessee 3
- California 2
- Colorado 2
- Michigan 2
- Virginia 2
- Washington 2
- Alaska 1
- Arizona 1
- Georgia 1
- Hawaii 1
- Idaho 1
- Kentucky 1
- Massachusetts 1
- Minnesota 1
- New Jersey 1
- Nevada 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- Texas 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at The Local
Tracked chains The Local customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bradfords Neighborhood Market
100
D
DeCA Fort Wainwright Commissary
86
M
Malbon Brothers Corner Mart BBQ and Catering
72
O
Olde Town Pub
69
Olde Town Pub
69
K
Klein's Family Markets
59
S
Salsa's Mexican Cafe
54
Salsa's Mexican Cafe
54
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