Growth
Norbys Farm Fleet against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Norbys Farm Fleet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tractor Supply Co.
|
+1.4% |
| 2 |
F
Fleet Farm
|
+3.3% |
| 3 |
D
D&B Supply
|
+0.1% |
| 4 |
B
Blain's Farm & Fleet
|
-5.8% |
| 5 |
R
Rural King
|
+7.4% |
| 6 |
C
C-A-L Ranch Stores
|
-18.5% |
| 7 |
R
Runnings
|
+3.0% |
| 8 |
M
Murdoch's Ranch & Home Supply
|
+8.1% |
| 9 |
B
BomgaarsSupply
|
+3.0% |
| 10 |
W
Wilco
|
-9.5% |
| 16 |
N
Norbys Farm Fleet
|
-21.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Norbys Farm Fleet locations across 2 US states.
Customer overlap
Who shops at Norbys Farm Fleet
Tracked chains Norbys Farm Fleet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cy & Charley's
80
W
Waverly Tire Company
58
M
Miller True Value
58
Miller True Value
58
O
Oelwein Veterinary Clinic
51
C
Costa's Sports Bar & Grill
51
D
Denalis On The River
51
W
Waverly Veterinary Clinic
51
B
Bremer County Treasurer Tax
48
T
The Spot Smoke & Vapor
48
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