Trends · data through September 2026

Retail & consumer trends in Waco, TX

Iceflower tracks 2,008 stores from 1,511 retail and consumer chains in Waco, TX. H-E-B Car Wash grew fastest over the last year, ahead of Dairy Queen and Exxon.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,511
Tracked stores
2,008
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. H-E-B Car Wash and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H H-E-B Car Wash logo H-E-B Car Wash ▲5 +19.2%
2 D Dairy Queen logo Dairy Queen ▲2 +15.6%
3 E Exxon logo Exxon ▲1 +13.9%
4 H H-E-B logo H-E-B - +9.8%
5 B Brookshire Brothers logo Brookshire Brothers ▲1 +9.3%
6 S Shell logo Shell - +8.9%
7 O O'Reilly Auto Parts logo O'Reilly Auto Parts - +6.1%
8 C Chick-fil-A logo Chick-fil-A - +4.9%
9 S Shipley Do-Nuts logo Shipley Do-Nuts ▲3 +4.3%
10 U United States Postal Service logo United States Postal Service - +3.9%
11 M McAlister's Deli logo McAlister's Deli ▲3 +3.8%
12 A Ace Hardware logo Ace Hardware ▲1 +3.1%
13 C CVS Pharmacy logo CVS Pharmacy ▲1 +2.2%
14 W Walgreens logo Walgreens ▲2 +2.2%
15 D Dollar Tree logo Dollar Tree - +1.8%

Store footprint

Store map

2,008 tracked store locations in Waco, TX, colored by category group.

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