Trends · data through September 2026

Retail & consumer trends in College Station-Bryan, TX

Iceflower tracks 1,745 stores from 1,372 retail and consumer chains in College Station-Bryan, TX. Baylor Scott & White Health grew fastest over the last year, ahead of Kroger and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,372
Tracked stores
1,745
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Baylor Scott & White Health and Kroger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Baylor Scott & White Health logo Baylor Scott & White Health ▲6 +19.2%
2 K Kroger logo Kroger - +13.1%
3 D Dollar General logo Dollar General - +12.2%
4 H H-E-B logo H-E-B ▲1 +9.8%
5 F Family Dollar logo Family Dollar ▲1 +4.3%
6 D Dairy Queen logo Dairy Queen - +3.3%
7 B Burger King logo Burger King ▲1 +1.9%
8 F Fatty's Smoke Shop ▲3 +1.9%
9 W Walgreens logo Walgreens ▲1 -0.9%
10 S Shell logo Shell - -1.6%
11 C Chick-fil-A logo Chick-fil-A - -2.0%
12 D Dollar Tree logo Dollar Tree ▼1 -2.8%
13 D Dutch Bros Coffee logo Dutch Bros Coffee - -2.9%
14 W Whataburger logo Whataburger ▲1 -3.4%
15 T Tractor Supply Co. logo Tractor Supply Co. - -3.5%

Store footprint

Store map

1,745 tracked store locations in College Station-Bryan, TX, colored by category group.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.