Trends · data through September 2026

Grocery & Convenience trends in Waco, TX

Iceflower tracks 125 stores from 110 grocery & convenience chains in Waco, TX. Spec's Wines, Spirits & Finer Foods grew fastest over the last year, ahead of H-E-B and Brookshire Brothers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
110
Tracked stores
125
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Spec's Wines, Spirits & Finer Foods and H-E-B sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Spec's Wines, Spirits & Finer Foods logo Spec's Wines, Spirits & Finer Foods - +18.9%
2 H H-E-B logo H-E-B - +1.5%
3 B Brookshire Brothers logo Brookshire Brothers - +1.1%

Store footprint

Store map

125 tracked store locations in Waco, TX, colored by category.

Top tracked chains by store count

  • 1 B Brookshire Brothers logo Brookshire Brothers 7
  • 2 H H-E-B logo H-E-B 5
  • 3 S Spec's Wines, Spirits & Finer Foods logo Spec's Wines, Spirits & Finer Foods 3
  • 4 B Brookshire's logo Brookshire's 2
  • 5 T Twin Liquors logo Twin Liquors 2
  • 6 I IGA logo IGA 2
  • 7 E Elm Mott Grocery 1
  • 8 C Clifton Food Mart 1
  • 9 R Riverbend Wine and Spirits 1
  • 10 D Daddy's Quick Mart 1
  • 11 C Crawford General Store 1
  • 12 W Water Tree 1
  • 13 P Pb Food Mart 1
  • 14 P Papa Joe's 1
  • 15 W Wine Shoppe 1
  • 16 I Israel's Stop and Go 1
  • 17 A Allys Drive In 1
  • 18 T Texas Cheese House 1
  • 19 W Ward's Discount Beverage 1
  • 20 H Highlander Spirits 1
  • 21 L Lewis's Liquor 1
  • 22 Q Quick N 1
  • 23 F Farrell Ranch 1
  • 24 L Lampman Food Store 1
  • 25 R RZS Food Mart 1
  • 26 B Brazos Valley Cheese 1
  • 27 1 18th Street Liquor Store 1
  • 28 O Off the Cob Popcorn 1
  • 29 G Golinda Country Store 1
  • 30 N Niemeier Feed & Grain 1
  • 31 M Mill-King Market & Creamery 1
  • 32 C Cuppiecakes 1
  • 33 R Riverbend Liquor & Wine 1
  • 34 J Jubilee Food Market 1
  • 35 F Fat Boy Grocery And Grill 1
  • 36 A Adam's Drive Inn 1
  • 37 W World Hunger Relief Institute 1
  • 38 T Torres Meat House 1
  • 39 M My Stop 1
  • 40 K Kai Organic Tea 1
  • 41 P Pina's Country Store and Cafe 1
  • 42 S Sams Grocery 1
  • 43 B Blue Jug Waco 1
  • 44 N New Dallas Food Mart 1
  • 45 H Homestead Gristmill 1
  • 46 E EZ Mar 3 1
  • 47 T The Nutrition Spot 1
  • 48 H Heritage Garden Farm 1
  • 49 L Las Carnitas de WacoTx 1
  • 50 C Chapultepec Farm 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.