Chain · United States · data through July 2026

H H-E-B logo H-E-B

Iceflower tracks 225 H-E-B stores across 1 US state. It ranks #12 of 16,483 tracked US grocery stores chains by card spend. Its share of tracked category spend moved +13.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
225
States
1
Category
Grocery Store
Category rank
#12

Growth

H-E-B against its category

The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H-E-B's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Publix logo Publix -7.6%
2 K Kroger logo Kroger -2.6%
3 A ALDI logo ALDI +1.9%
4 M Meijer logo Meijer +0.8%
5 F Food Lion logo Food Lion +5.1%
6 S Safeway logo Safeway +0.4%
7 T Trader Joe's logo Trader Joe's +7.5%
8 G Giant Eagle logo Giant Eagle +2.0%
9 W WinCo logo WinCo -0.5%
10 W Wegmans logo Wegmans -0.4%
12 H H-E-B logo H-E-B +13.9%

Share of tracked category spend, indexed

100 123.5 2024 Q1 2025 Q4

Store footprint

Store map

225 tracked H-E-B locations across 1 US state.

Tracked stores by state

Customer overlap

Who shops at H-E-B

Tracked chains H-E-B customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

More trends

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