Trends · data through July 2026

Retail trends in Oklahoma City, OK

Iceflower tracks 517 stores from 162 retail chains in Oklahoma City, OK. JCPenney grew fastest over the last year, ahead of Ross Dress for Less and Barnes & Noble.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
162
Tracked stores
517
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. JCPenney and Ross Dress for Less sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J JCPenney logo JCPenney ▲1 +18.1%
2 R Ross Dress for Less logo Ross Dress for Less ▲1 +15.2%
3 B Barnes & Noble logo Barnes & Noble ▲2 +14.2%
4 T Tractor Supply Co. logo Tractor Supply Co. ▲1 +12.9%
5 V Vintage Stock logo Vintage Stock ▲1 +12.4%
6 D Dollar Tree logo Dollar Tree - +10.9%
7 H Harbor Freight Tools logo Harbor Freight Tools - +10.6%
8 H Hobby Lobby logo Hobby Lobby ▲1 +9.0%
9 H Hibbett Sports logo Hibbett Sports - +8.2%
10 D Dollar General logo Dollar General - +7.8%
11 H HomeGoods logo HomeGoods - +6.5%
12 M Michaels logo Michaels - +6.1%
13 F Five Below logo Five Below ▲1 +4.6%
14 L Lowe's Home Improvement logo Lowe's Home Improvement - +3.9%
15 M Marshalls logo Marshalls - +2.8%

Store footprint

Store map

517 tracked store locations in Oklahoma City, OK, colored by category.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.