Trends · data through July 2026

Food & Drink trends in Norwich-New London-Willimantic, CT

Iceflower tracks 436 stores from 308 food & drink chains in Norwich-New London-Willimantic, CT. Dairy Queen grew fastest over the last year, ahead of McDonald's and Jersey Mike's Subs.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
308
Tracked stores
436
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen ▲1 +19.0%
2 M McDonald's logo McDonald's - +15.3%
3 J Jersey Mike's Subs logo Jersey Mike's Subs ▲2 +11.8%
4 T The Shack - +11.3%
5 D Domino's Pizza logo Domino's Pizza - +10.9%
6 T Taco Bell logo Taco Bell - +1.6%
7 S Starbucks logo Starbucks ▲1 +0.6%
8 P Panera Bread logo Panera Bread ▼1 -2.9%
9 B Burger King logo Burger King - -3.2%
10 S Subway logo Subway ▼1 -3.4%
11 K KFC logo KFC - -5.1%
12 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen ▼1 -6.3%
13 D Dunkin' logo Dunkin' - -8.4%
14 C Chipotle Mexican Grill logo Chipotle Mexican Grill - -10.4%
15 W Wendy's logo Wendy's - -13.4%

Store footprint

Store map

436 tracked store locations in Norwich-New London-Willimantic, CT, colored by category.

Top tracked chains by store count

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