Trends · data through September 2026

Food & Drink trends in Norwich-New London-Willimantic, CT

Iceflower tracks 781 stores from 628 food & drink chains in Norwich-New London-Willimantic, CT. Chipotle Mexican Grill grew fastest over the last year, ahead of Five Guys and Chili's Grill & Bar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
628
Tracked stores
781
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chipotle Mexican Grill and Five Guys sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +17.6%
2 F Five Guys logo Five Guys ▲2 +12.2%
3 C Chili's Grill & Bar logo Chili's Grill & Bar ▲1 +6.0%
4 M McDonald's logo McDonald's - +3.2%
5 T The Plum Tomato ▲3 +3.1%
6 D Dunkin' logo Dunkin' - +2.9%
7 G Great Wall - +2.0%
8 D Dairy Queen logo Dairy Queen ▲1 +1.3%
9 S Starbucks logo Starbucks ▲2 +0.4%
10 B Burger King logo Burger King ▼1 -3.1%
11 J Jersey Mike's Subs logo Jersey Mike's Subs - -4.3%
12 T The Shack ▼1 -4.6%
13 K KFC logo KFC - -6.7%
14 W Wendy's logo Wendy's ▲1 -6.8%
15 P Popeyes Louisiana Kitchen logo Popeyes Louisiana Kitchen ▼2 -7.7%

Store footprint

Store map

781 tracked store locations in Norwich-New London-Willimantic, CT, colored by category.

Top tracked chains by store count

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