Growth
The Shack against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Shack's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
| 52 | T The Shack | -5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
78 tracked The Shack locations across 33 US states.
Tracked stores by state
- Texas 9
- California 6
- Florida 6
- Alabama 4
- Connecticut 3
- Illinois 3
- North Carolina 3
- New York 3
- Ohio 3
- Tennessee 3
- Wisconsin 3
- Colorado 2
- Georgia 2
- Indiana 2
- Kentucky 2
- Maine 2
- Missouri 2
- New Jersey 2
- Oklahoma 2
- South Carolina 2
- Virginia 2
- Alaska 1
- Arkansas 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- Montana 1
- Rhode Island 1
- Utah 1
- Washington 1
Customer overlap
Who shops at The Shack
Tracked chains The Shack customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New London Commissary
100
T
Tri Town Foods
63
N
New London Ink
53
K
Kamas Foodtown
50
Kamas Foodtown
50
D
Duck Dive Tavern
40
L
Ledyard Village Market
39
C
Crown Pizza
38
Crown Pizza
38
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