Growth
Wayback Burgers against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wayback Burgers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 31 |
W
Wayback Burgers
|
-2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
154 tracked Wayback Burgers locations across 33 US states and DC.
Tracked stores by state
- Connecticut 20
- Pennsylvania 14
- Texas 13
- North Carolina 10
- Florida 9
- Georgia 9
- California 8
- Delaware 8
- South Carolina 8
- New Jersey 5
- Ohio 5
- New York 4
- Tennessee 4
- Virginia 4
- Indiana 3
- Maryland 3
- Oregon 3
- Utah 3
- Alabama 2
- Colorado 2
- Massachusetts 2
- Mississippi 2
- Oklahoma 2
- Arkansas 1
- Arizona 1
- District of Columbia 1
- Illinois 1
- Michigan 1
- Minnesota 1
- Missouri 1
- New Hampshire 1
- Nevada 1
- Rhode Island 1
- Washington 1
Customer overlap
Who shops at Wayback Burgers
Tracked chains Wayback Burgers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New London Commissary
100
P
Patuxent River Naval Air Base
94
N
NAS Patuxent River Commissary
77
F
Fort Stewart Commissary
73
D
Dryden Properties
48
L
Lin's Market
34
Lin's Market
34
More trends