Trends · data through September 2026

Retail trends in Norwich-New London-Willimantic, CT

Iceflower tracks 448 stores from 358 retail chains in Norwich-New London-Willimantic, CT. Goodwill grew fastest over the last year, ahead of Harbor Freight Tools and Mattress Firm.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
358
Tracked stores
448
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Harbor Freight Tools sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill - +13.8%
2 H Harbor Freight Tools logo Harbor Freight Tools - +13.2%
3 M Mattress Firm logo Mattress Firm ▲1 +11.5%
4 D Dollar General logo Dollar General - +9.7%
5 A Ace Hardware logo Ace Hardware ▲1 +7.9%
6 T Tractor Supply Co. logo Tractor Supply Co. - +5.8%
7 O Ocean State Job Lot - +2.9%
8 B Bath & Body Works logo Bath & Body Works ▲1 +0.8%
9 T The Home Depot logo The Home Depot - -0.2%
10 W Walmart logo Walmart - -1.6%
11 S Sherwin-Williams logo Sherwin-Williams ▼1 -2.3%
12 D Dollar Tree logo Dollar Tree ▲1 -3.8%
13 F Family Dollar logo Family Dollar ▼1 -3.8%
14 L Lids logo Lids - -23.2%
15 T True Value logo True Value ▼2 -51.3%
  • Discount Store
  • Flower Shop
  • Specialty Store
  • Thrift Stores
  • Vape & Tobacco Shops
  • Home Improvement Center
  • Hardware Store
  • Other categories

Store footprint

Store map

448 tracked store locations in Norwich-New London-Willimantic, CT, colored by category.

  • Discount Store (42)
  • Flower Shop (30)
  • Specialty Store (26)
  • Thrift Stores (25)
  • Vape & Tobacco Shops (25)
  • Home Improvement Center (22)
  • Hardware Store (21)
  • Other categories

Top tracked chains by store count

More trends

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