Growth
Johnny Rockets against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Johnny Rockets's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 45 |
J
Johnny Rockets
|
+1.1% |
Share of tracked category spend, indexed
Store footprint
Store map
66 tracked Johnny Rockets locations across 20 US states.
Tracked stores by state
- California 12
- Florida 9
- Arizona 6
- Nevada 5
- Texas 5
- Connecticut 3
- New Jersey 3
- New York 3
- Rhode Island 3
- Washington 3
- Maryland 2
- Pennsylvania 2
- Tennessee 2
- Utah 2
- Georgia 1
- Illinois 1
- Massachusetts 1
- Maine 1
- Michigan 1
- Minnesota 1
Customer overlap
Who shops at Johnny Rockets
Tracked chains Johnny Rockets customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mohegan Sun Country Club
54
Mohegan Sun Country Club
54
C
Cliff Castle Casino Hotel
51
Cliff Castle Casino Hotel
51
N
New London Commissary
44
A
Aliante Casino + Hotel
42
M
Mohegan Sun
42
Mohegan Sun
42
F
Foxwoods Resort Casino
33
Foxwoods Resort Casino
33
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