Trends · data through September 2026

Retail & consumer trends in Norwich-New London-Willimantic, CT

Iceflower tracks 2,878 stores from 2,373 retail and consumer chains in Norwich-New London-Willimantic, CT. Enterprise Rent-A-Car grew fastest over the last year, ahead of Exxon and Sam's Food Stores.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,373
Tracked stores
2,878
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Enterprise Rent-A-Car and Exxon sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Enterprise Rent-A-Car logo Enterprise Rent-A-Car ▲6 +18.0%
2 E Exxon logo Exxon ▲5 +17.8%
3 S Sam's Food Stores logo Sam's Food Stores ▲3 +17.8%
4 S Subway logo Subway ▲5 +15.8%
5 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲2 +13.1%
6 S Stop & Shop logo Stop & Shop - +11.0%
7 G Goodwill logo Goodwill ▲1 +9.8%
8 H Harbor Freight Tools logo Harbor Freight Tools ▲1 +9.3%
9 G Gulf logo Gulf ▲1 +8.7%
10 F Five Guys logo Five Guys ▲3 +7.9%
11 M Mattress Firm logo Mattress Firm ▲2 +7.6%
12 C Citgo logo Citgo ▲3 +7.3%
13 S Sunoco logo Sunoco ▲2 +6.5%
14 D Dollar General logo Dollar General - +5.9%
15 A Ace Hardware logo Ace Hardware ▲2 +4.2%

Store footprint

Store map

2,878 tracked store locations in Norwich-New London-Willimantic, CT, colored by category group.

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