Trends · data through July 2026

Retail & consumer trends in Norwich-New London-Willimantic, CT

Iceflower tracks 1,026 stores from 709 retail and consumer chains in Norwich-New London-Willimantic, CT. Dairy Queen grew fastest over the last year, ahead of McDonald's and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
709
Tracked stores
1,026
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen logo Dairy Queen ▲2 +19.4%
2 M McDonald's logo McDonald's - +15.7%
3 D Dollar General logo Dollar General ▲1 +14.6%
4 J Jersey Mike's Subs logo Jersey Mike's Subs ▲2 +12.2%
5 T The Shack ▲2 +11.6%
6 D Domino's Pizza logo Domino's Pizza ▲1 +11.2%
7 G Gulf logo Gulf ▲2 +8.9%
8 B Bath & Body Works logo Bath & Body Works ▲2 +8.7%
9 S Stop & Shop logo Stop & Shop - +8.0%
10 A AutoZone logo AutoZone - +7.6%
11 A Advance Auto Parts logo Advance Auto Parts ▼1 +7.2%
12 D Dollar Tree logo Dollar Tree ▲2 +6.0%
13 H Harbor Freight Tools logo Harbor Freight Tools ▲4 +5.9%
14 C CVS Pharmacy logo CVS Pharmacy - +5.7%
15 S Shell logo Shell ▲1 +3.2%

Store footprint

Store map

1,026 tracked store locations in Norwich-New London-Willimantic, CT, colored by category group.

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