Trends · data through September 2026

Grocery & Convenience trends in Norwich-New London-Willimantic, CT

Iceflower tracks 233 stores from 209 grocery & convenience chains in Norwich-New London-Willimantic, CT. Sam's Food Stores grew fastest over the last year, ahead of Stop & Shop and Big Y World Class Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
209
Tracked stores
233
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sam's Food Stores and Stop & Shop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Sam's Food Stores logo Sam's Food Stores - +16.1%
2 S Stop & Shop logo Stop & Shop - +9.4%
3 B Big Y World Class Market logo Big Y World Class Market - +0.1%
4 A ALDI logo ALDI - -4.6%
  • Liquor Store
  • Farm
  • Supermarkets
  • Corner Stores & Bodegas
  • Other grocery stores
  • Food & Beverage Store
  • Hispanic Supermarkets
  • Other categories

Store footprint

Store map

233 tracked store locations in Norwich-New London-Willimantic, CT, colored by category.

  • Liquor Store (81)
  • Farm (28)
  • Supermarkets (26)
  • Corner Stores & Bodegas (23)
  • Other grocery stores (21)
  • Food & Beverage Store (11)
  • Hispanic Supermarkets (7)
  • Other categories

Top tracked chains by store count

  • 1 S Stop & Shop logo Stop & Shop 10
  • 2 B Bestway 5
  • 3 A ALDI logo ALDI 4
  • 4 S Sam's Food Stores logo Sam's Food Stores 3
  • 5 B Big Y World Class Market logo Big Y World Class Market 3
  • 6 B BJ's Wholesale Club logo BJ's Wholesale Club 2
  • 7 S ShopRite logo ShopRite 2
  • 8 G Grand Wine & Spirits logo Grand Wine & Spirits 2
  • 9 S Sea Well Seafood 2
  • 10 P Preston Farms 1
  • 11 T Terra Firma Farm 1
  • 12 P Pequot Outpost 1
  • 13 J J&R Seafood Market 1
  • 14 S Sunrise 1
  • 15 E Evans Farm 1
  • 16 S Shantok Package Store LLC 1
  • 17 S Stone Acres Farm logo Stone Acres Farm 1
  • 18 T The Wine Merchant 1
  • 19 W White Gate Farm 1
  • 20 M Munchies Botanas 1
  • 21 L Labella Wine and Spirit 1
  • 22 T The Green Market 1
  • 23 H H&B Package Store 1
  • 24 T Tripple M African & Caribbean Store 1
  • 25 B Bluebird Hill 1
  • 26 Y Yetter Road Christmas Tree Farm 1
  • 27 Q Quick Mart 1
  • 28 J Jas Wine & Liquor 1
  • 29 S Scotts' Farm and Garden 1
  • 30 A ARK Distillery logo ARK Distillery 1
  • 31 H Honey Bee Food Market 1
  • 32 A Auntie Arwen's Spices 1
  • 33 B Black Point Market 1
  • 34 S Stonington Village Food Mart 1
  • 35 H Harvest Hill Discount Wine and Liquors 1
  • 36 F Fiesta Mart logo Fiesta Mart 1
  • 37 C Cato Corner Farm logo Cato Corner Farm 1
  • 38 G Grapevine & Spirits 1
  • 39 A Arrowhead Acres 1
  • 40 C Catalina's Asian Groceries 1
  • 41 C Chesterfield Liquors 1
  • 42 K Kor Market 1
  • 43 C Carmine's Package Store 1
  • 44 E El Orocoveno 1
  • 45 B Big Harry's Discount Liquors 1
  • 46 P Preston General Store 1
  • 47 P Preston Market 1
  • 48 B Baltic Wine and Spirits 1
  • 49 P Pezzello Bros Farmers Market 1
  • 50 N Norwich Mini Mart 1

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