Trends · data through July 2026

Grocery & Convenience trends in Norwich-New London-Willimantic, CT

Iceflower tracks 144 stores from 115 grocery & convenience chains in Norwich-New London-Willimantic, CT. Stop & Shop grew fastest over the last year, ahead of Sam's Food Stores and Big Y World Class Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
115
Tracked stores
144
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Stop & Shop and Sam's Food Stores sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Stop & Shop logo Stop & Shop - +1.4%
2 S Sam's Food Stores logo Sam's Food Stores - -5.6%
3 B Big Y World Class Market logo Big Y World Class Market - -7.6%
4 A ALDI logo ALDI - -10.2%
5 B Bestway ▲1 -18.5%
6 C Cumberland Farms logo Cumberland Farms - -19.3%
7 7 7-Eleven logo 7-Eleven ▼1 -22.6%

Store footprint

Store map

144 tracked store locations in Norwich-New London-Willimantic, CT, colored by category.

  • Liquor Store (58)
  • Grocery Store (48)
  • Convenience Store (22)
  • Food or Beverage Store (4)
  • Farm (4)
  • Warehouse Club (3)
  • Produce Store (2)
  • Other categories

Top tracked chains by store count

  • 1 S Stop & Shop logo Stop & Shop 9
  • 2 C Cumberland Farms logo Cumberland Farms 7
  • 3 7 7-Eleven logo 7-Eleven 4
  • 4 A ALDI logo ALDI 4
  • 5 S Sam's Food Stores logo Sam's Food Stores 3
  • 6 B Bestway 3
  • 7 B Big Y World Class Market logo Big Y World Class Market 3
  • 8 S ShopRite logo ShopRite 2
  • 9 B BJ's Wholesale Club logo BJ's Wholesale Club 2
  • 10 G Grand Wine & Spirits logo Grand Wine & Spirits 2
  • 11 B Bozrah Wine & Spirits 1
  • 12 T Two Brothers Wine & Spirit Shop 1
  • 13 K Kor Market 1
  • 14 M Main Brace Package Store 1
  • 15 G Gardner Lake Liquors 1
  • 16 T The Divine Wine Emporium 1
  • 17 N New London Wine & Spirits 1
  • 18 C Cellar 85 Fine Wine & Spirits 1
  • 19 O Ocean Discount Wine and Spirits 1
  • 20 T The Spice & Tea Exchange logo The Spice & Tea Exchange 1
  • 21 N North Stonington Package Store 1
  • 22 S Salem Liquor 1
  • 23 C Cask'n Keg 1
  • 24 B Best Discount Wine and Liquor 1
  • 25 C Colchester Wine & Spirits 1
  • 26 W Windham Wine and Spirits 1
  • 27 C Catalina's Asian Groceries 1
  • 28 L Liquor Park 1
  • 29 H Hodges Square Wine & Spirits 1
  • 30 T The Natural Food Store 1
  • 31 T The Packy 1
  • 32 O Occum Package Store 1
  • 33 F Franklin Wine & Spirits 1
  • 34 S Scott's Meats & Deli 1
  • 35 B Best In Fresh Foods 1
  • 36 H H & T Mini Mart/Deli 1
  • 37 G Groton Liquors 1
  • 38 P Pequot Outpost 1
  • 39 H Honey Bee Food Market 1
  • 40 G Grand Wine and Spirits logo Grand Wine and Spirits 1
  • 41 B Big Harry's Discount Liquors 1
  • 42 T Town and Country Wines and Liquors 1
  • 43 T The Wine Merchant 1
  • 44 H H&B Package Store 1
  • 45 B Baltic Wine and Spirits 1
  • 46 M Munchies Botanas 1
  • 47 M Mermaid Liquors 1
  • 48 S Scott's Yankee Farmer 1
  • 49 P Preston General Store 1
  • 50 S Stone Acres Farm logo Stone Acres Farm 1

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