Growth
Hard Rock Cafe against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hard Rock Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
| 19 |
H
Hard Rock Cafe
|
-0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Hard Rock Cafe locations across 18 US states and DC.
Tracked stores by state
- Florida 6
- New York 5
- California 4
- Connecticut 2
- Hawaii 2
- Illinois 2
- Indiana 2
- Pennsylvania 2
- Tennessee 2
- Texas 2
- District of Columbia 1
- Georgia 1
- Iowa 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- Nevada 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Hard Rock Cafe
Tracked chains Hard Rock Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Seminole Hard Rock Hotel & Casino
100
Seminole Hard Rock Hotel & Casino
100
T
Thunder Valley
64
H
Hard Rock Casino
56
Hard Rock Casino
56
S
Seminole Hard Rock Tampa Poker Room
54
P
Potawatomi Hotel
44
Potawatomi Hotel
44
M
Miami Valley Gaming
42
H
Ho-Chunk Gaming
39
S
Sky Room
34
B
Belterra Park Cincinnati
33
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