Growth
Hard Rock Cafe against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hard Rock Cafe's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
| 71 |
H
Hard Rock Cafe
|
+3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Hard Rock Cafe locations across 16 US states and DC.
Tracked stores by state
- Florida 5
- California 3
- New York 2
- Tennessee 2
- Texas 2
- Connecticut 1
- District of Columbia 1
- Georgia 1
- Hawaii 1
- Illinois 1
- Indiana 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- Ohio 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at Hard Rock Cafe
Tracked chains Hard Rock Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Seminole Hard Rock Hotel & Casino
100
Seminole Hard Rock Hotel & Casino
100
M
Miami Valley Gaming
53
H
Hard Rock Casino
52
Hard Rock Casino
52
P
Potawatomi Hotel
36
Potawatomi Hotel
36
S
Seminole Motel
34
H
Ho-Chunk Gaming
26
B
Belterra Park Cincinnati
26
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