Growth
Cumberland Farms against its category
The biggest tracked US convenience stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cumberland Farms's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
|
+8.0% |
| 2 |
C
|
-2.2% |
| 3 |
7
|
+1.2% |
| 4 |
S
|
-2.5% |
| 5 |
K
|
-4.5% |
| 6 |
R
|
+0.5% |
| 7 |
A
|
+4.2% |
| 8 |
C
|
-0.4% |
| 9 |
U
|
-6.0% |
| 10 |
Q
|
-1.0% |
Share of tracked category spend, indexed
Store footprint
Store map
690 tracked Cumberland Farms locations across 11 US states.
Tracked stores by state
- Massachusetts 237
- New York 91
- Connecticut 86
- Florida 82
- Rhode Island 59
- New Hampshire 58
- Maine 51
- Vermont 23
- Alabama 1
- New Jersey 1
- Washington 1
Customer overlap
Who shops at Cumberland Farms
Tracked chains Cumberland Farms customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends