Chain · United States · data through July 2026

H H&R Block logo H&R Block

Iceflower tracks 66 H&R Block stores across 23 US states. It ranks #2 of 584 tracked US financial services chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
66
States
23
Category
Financial Service
Category rank
#2

Growth

H&R Block against its category

The biggest tracked US financial services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H&R Block's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 K Kroger Money Services logo Kroger Money Services +11.5%
2 H H&R Block logo H&R Block -
3 B Bank of America logo Bank of America -
4 W Western Union logo Western Union -
5 C Citizens Bank logo Citizens Bank -51.9%
6 R Ria Money Transfer logo Ria Money Transfer -58.3%
7 F Fry's Money Services logo Fry's Money Services +0.8%
8 S Sunmark Federal Credit Union -
9 S State Employees Credit Union +15.1%
10 C Corporate Bank -5.3%

Share of tracked category spend, indexed

100 9.9 2024 Q1 2025 Q4

Store footprint

Store map

66 tracked H&R Block locations across 23 US states.

Customer overlap

Who shops at H&R Block

Tracked chains H&R Block customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T The Lounge Of Norfolk 100
T Tobacco and Vapes 82
F First Alternative Natural Foods Co-op 62
T Tinee Giant logo Tinee Giant 45
M Manhattan Beauty Supply 35
S Soupley's Wine & Spirits 34
N Norfolk Naval Station Commissary logo Norfolk Naval Station Commissary 32
W Watergate 2 31
O One Stop Express logo One Stop Express 29

More trends

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