Growth
H&R Block against its category
The biggest tracked US tax preparation service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H&R Block's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&R Block
|
+0.8% |
| 2 |
J
Jackson Hewitt Tax Service
|
-35.4% |
| 3 |
L
Liberty Tax
|
-1.1% |
| 4 | E EG Tax | -3.6% |
| 5 |
K
Keystone Collections Group
|
-0.5% |
| 6 | Z Zappitelli Financial Services | -3.6% |
| 7 | I Idaho Tax & Bookkeeping Services, LLC | - |
| 8 | M Montgomery County Tax Pros | - |
| 9 | E Encinitas Vape & Smoke | - |
| 10 | M McAnnally Tax Service Inc | - |
Share of tracked category spend, indexed
Store footprint
Store map
2,256 tracked H&R Block locations across 49 US states and DC.
Tracked stores by state
- Florida 193
- Pennsylvania 186
- Ohio 159
- California 148
- Texas 122
- New York 106
- Indiana 88
- Michigan 85
- North Carolina 84
- Washington 74
- Georgia 71
- Arizona 67
- Maryland 67
- Illinois 66
- Virginia 66
- Tennessee 63
- New Jersey 56
- Colorado 51
- Utah 50
- Kentucky 43
- Wisconsin 42
- Alabama 39
- South Carolina 36
- Connecticut 35
- Oregon 31
- Maine 25
- Idaho 18
- Delaware 17
- Iowa 17
- New Mexico 15
- West Virginia 15
- Hawaii 14
- Missouri 12
- Nevada 11
- Mississippi 10
- Arkansas 8
- Kansas 8
- Oklahoma 8
- Louisiana 7
- Wyoming 7
- Nebraska 6
- Alaska 4
- Massachusetts 4
- Minnesota 4
- Montana 4
- New Hampshire 4
- Rhode Island 4
- Vermont 4
- District of Columbia 1
- North Dakota 1
Customer overlap
Who shops at H&R Block
Tracked chains H&R Block customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Q
Quantico MCB Commissary
87
Quantico MCB Commissary
87
P
Pearl Harbor Commissary
79
Pearl Harbor Commissary
79
D
DeCA Commissary
62
DeCA Commissary
62
More trends