Trends · data through September 2026

Retail & consumer trends in Lincoln, NE

Iceflower tracks 1,424 stores from 994 retail and consumer chains in Lincoln, NE. Valvoline Instant Oil Change grew fastest over the last year, ahead of Chick-fil-A and Casey's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
994
Tracked stores
1,424
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Valvoline Instant Oil Change and Chick-fil-A sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Valvoline Instant Oil Change logo Valvoline Instant Oil Change ▲10 +19.8%
2 C Chick-fil-A logo Chick-fil-A ▲2 +18.9%
3 C Casey's logo Casey's - +17.6%
4 F Fast Mart logo Fast Mart ▲4 +15.1%
5 H Hampton Inn & Suites logo Hampton Inn & Suites ▲5 +13.7%
6 B Burger King logo Burger King - +12.2%
7 D Dunkin' logo Dunkin' ▲2 +9.8%
8 M McDonald's logo McDonald's ▲1 +6.3%
9 T Tractor Supply Co. logo Tractor Supply Co. ▲1 +6.0%
10 U U-Stop Convenience Shop logo U-Stop Convenience Shop ▲1 +5.6%
11 D Dollar General logo Dollar General ▲6 +5.5%
12 J Jiffy Lube logo Jiffy Lube ▲2 +5.4%
13 M Menards logo Menards ▲1 +5.0%
14 P Panda Express logo Panda Express ▲5 +3.4%
15 D Dairy Queen logo Dairy Queen ▲3 +3.1%

Store footprint

Store map

1,424 tracked store locations in Lincoln, NE, colored by category group.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.