Trends · data through September 2026

Retail & consumer trends in Morgantown, WV

Iceflower tracks 1,200 stores from 988 retail and consumer chains in Morgantown, WV. BP grew fastest over the last year, ahead of Circle K and Kroger.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
988
Tracked stores
1,200
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. BP and Circle K sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B BP logo BP ▲3 +15.8%
2 C Circle K logo Circle K - +15.0%
3 K Kroger logo Kroger - +14.4%
4 G Goodwill logo Goodwill ▲4 +12.3%
5 S Sheetz logo Sheetz - +8.5%
6 S Sunoco logo Sunoco - +6.1%
7 A AutoZone logo AutoZone ▲3 +3.8%
8 D Dollar Tree logo Dollar Tree ▲2 +3.4%
9 B BFS Foods logo BFS Foods - +3.3%
10 B Burger King logo Burger King ▲2 +2.7%
11 W Walmart logo Walmart - +0.1%
12 C CVS Pharmacy logo CVS Pharmacy - -0.1%
13 D Dairy Queen logo Dairy Queen ▲1 -0.5%
14 A Arby's logo Arby's - -0.9%
15 D Dollar General logo Dollar General - -1.1%

Store footprint

Store map

1,200 tracked store locations in Morgantown, WV, colored by category group.

Top tracked chains by store count

More trends

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