Trends · data through July 2026

Retail & consumer trends in Morgantown, WV

Iceflower tracks 587 stores from 448 retail and consumer chains in Morgantown, WV. Taco Bell grew fastest over the last year, ahead of Dairy Queen and Smoker Friendly.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
448
Tracked stores
587
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell ▲2 +14.7%
2 D Dairy Queen logo Dairy Queen ▲1 +13.1%
3 S Smoker Friendly logo Smoker Friendly ▲1 +12.5%
4 G Goodwill logo Goodwill ▲1 +9.8%
5 A Advance Auto Parts logo Advance Auto Parts - +5.6%
6 D Dollar General logo Dollar General - +5.5%
7 W Wendy's logo Wendy's - +5.1%
8 B Burger King logo Burger King - +3.4%
9 A Arby's logo Arby's - +1.9%
10 B BFS Foods logo BFS Foods - +1.9%
11 M McDonald's logo McDonald's - +1.6%
12 S Sheetz logo Sheetz ▲1 +1.4%
13 W Walmart logo Walmart - +1.1%
14 C CVS Pharmacy logo CVS Pharmacy - -1.4%
15 C Chick-fil-A logo Chick-fil-A - -2.0%

Store footprint

Store map

587 tracked store locations in Morgantown, WV, colored by category group.

Top tracked chains by store count

More trends

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