Trends · data through September 2026

Food & Drink trends in Morgantown, WV

Iceflower tracks 350 stores from 268 food & drink chains in Morgantown, WV. Burger King grew fastest over the last year, ahead of Dairy Queen and Arby's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
268
Tracked stores
350
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burger King logo Burger King ▲1 +11.9%
2 D Dairy Queen logo Dairy Queen ▲1 +8.5%
3 A Arby's logo Arby's - +8.0%
4 M McDonald's logo McDonald's - +5.8%
5 S Starbucks logo Starbucks ▲1 +3.8%
6 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲1 +1.3%
7 T Tim Hortons logo Tim Hortons - -2.1%
8 W Wendy's logo Wendy's ▲1 -3.9%
9 C Chick-fil-A logo Chick-fil-A - -6.5%
10 T Taco Bell logo Taco Bell - -6.5%
11 P Pizza Hut logo Pizza Hut - -17.0%
12 L Little Caesars logo Little Caesars - -30.0%
13 S Subway logo Subway ▼5 -45.8%

Store footprint

Store map

350 tracked store locations in Morgantown, WV, colored by category.

  • Bars, Pubs & Breweries (51)
  • Casual Dining (35)
  • Burger Chains (24)
  • Other restaurants (22)
  • Sandwich & Sub Shops (20)
  • Cafes & Bakery-Cafes (19)
  • Pizza Chains (19)
  • Other categories

Top tracked chains by store count

More trends

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