Trends · data through July 2026

Grocery & Convenience trends in Morgantown, WV

Iceflower tracks 56 stores from 27 grocery & convenience chains in Morgantown, WV. BFS Foods grew fastest over the last year, ahead of Sheetz and Circle K.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
27
Tracked stores
56
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. BFS Foods and Sheetz sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B BFS Foods logo BFS Foods - +1.5%
2 S Sheetz logo Sheetz ▲1 +0.9%
3 C Circle K logo Circle K - -4.0%
4 K Kroger logo Kroger ▼1 -7.8%
  • Convenience Store
  • Grocery Store
  • Warehouse Club
  • Farmers Market
  • Butcher Shop
  • Food or Beverage Store
  • Liquor Store
  • Other categories

Store footprint

Store map

56 tracked store locations in Morgantown, WV, colored by category.

  • Convenience Store (37)
  • Grocery Store (14)
  • Warehouse Club (1)
  • Farmers Market (1)
  • Butcher Shop (1)
  • Food or Beverage Store (1)
  • Liquor Store (1)
  • Other categories

Top tracked chains by store count

  • 1 B BFS Foods logo BFS Foods 11
  • 2 S Sheetz logo Sheetz 8
  • 3 C Circle K logo Circle K 7
  • 4 K Kroger logo Kroger 4
  • 5 G Giant Eagle logo Giant Eagle 2
  • 6 A ALDI logo ALDI 2
  • 7 P Par Mar Stores logo Par Mar Stores 2
  • 8 K Kassar's Food & Gifts 1
  • 9 H HoneyBaked Ham Company logo HoneyBaked Ham Company 1
  • 10 A Asia Royal Grocery 1
  • 11 S Sunnyside Superette 1
  • 12 N North Preston Kwik Stop 1
  • 13 C Chuck's Store 1
  • 14 T The Roberts Family Store 1
  • 15 A Abdo Market 1
  • 16 R Richwood Mini Mart 1
  • 17 M Morgantown Farmers Market 1
  • 18 F Fast Freddy's 1
  • 19 V Village Butcher Shop 1
  • 20 K Kingwood Shop n Save 1
  • 21 7 7-Eleven logo 7-Eleven 1
  • 22 M Mal’s Fresh Produce 1
  • 23 T Tobacco cigar 1
  • 24 M Morgantown Tobacco + Vape LLC 1
  • 25 L Little General logo Little General 1
  • 26 A Ashebrooke Liquor Outlet 1
  • 27 S Sam's Club logo Sam's Club 1

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