Chain · United States · data through September 2026

L Little General logo Little General

Iceflower tracks 61 Little General stores across 3 US states.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
61
States
3
Category
Gas Stations & Convenience Stores

Growth

Little General against its category

The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little General's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 S Shell logo Shell -1.8%
2 C Circle K logo Circle K +0.7%
3 W Wawa logo Wawa +4.3%
4 7 7-Eleven logo 7-Eleven -3.9%
5 C Chevron logo Chevron +3.4%
6 S Sheetz logo Sheetz +0.4%
7 M Marathon logo Marathon -
8 S Sunoco logo Sunoco -4.3%
9 S Speedway logo Speedway -18.2%
10 Q QuikTrip logo QuikTrip +6.2%

Share of tracked category spend, indexed

100 25.6 2024 Q4 2026 Q3

Store footprint

Store map

61 tracked Little General locations across 3 US states.

Tracked stores by state

Customer overlap

Who shops at Little General

Tracked chains Little General customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

G GoMart logo GoMart 100
G Grants Supermarket 58
C C Adam Toney Tire Pros 55
P Pipestem One Stop 51
E El Bandido 47
B Bridgeport Equipment and Tool 42
B Baby Squirrel Saloon 40
C Cornerstone IGA 40
G Goodson's Supermarket 39
C Comac Liquor 39

More trends

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