Growth
Hobbycraft against its category
The biggest tracked UK art craft hobby stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hobbycraft's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Hobbycraft | -4.4% |
| 2 |
W
Warhammer
|
+4.6% |
| 3 | N Nasseri Fabrics Ltd | - |
| 4 | H Harlequin | +0.3% |
| 5 | R Rails of Sheffield | - |
| 6 | D Discount DIY | -14.8% |
| 7 | F Fanaticswear | -13.0% |
| 8 | A Abakhan | - |
| 9 | T Twentypence Pottery | - |
| 10 | A Abakhan Fabrics, Hobby and Home | - |
Share of tracked category spend, indexed
Store footprint
Store map
126 tracked Hobbycraft locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 25
- East of England 19
- South West 16
- North West 14
- West Midlands 14
- London 9
- Scotland 8
- East Midlands 7
- Yorkshire and The Humber 6
- North East 3
- Wales 3
- Northern Ireland 2
Customer overlap
Who shops at Hobbycraft
Tracked chains Hobbycraft customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends