Growth
FatFace against its category
The biggest tracked UK women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks FatFace's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
|
- |
| 2 |
O
|
-6.9% |
| 3 |
F
|
-18.0% |
| 4 |
R
|
-13.9% |
| 5 |
Y
|
-18.7% |
| 6 |
C
|
+1.0% |
| 7 |
A
|
-25.6% |
| 8 | C Choice | -8.6% |
| 9 |
A
|
-21.4% |
| 10 |
M
|
-8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
127 tracked FatFace locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 29
- South West 25
- East of England 13
- Scotland 11
- Yorkshire and The Humber 11
- North West 9
- West Midlands 9
- East Midlands 6
- Wales 6
- London 4
- North East 3
- Northern Ireland 1
Customer overlap
Who shops at FatFace
Tracked chains FatFace customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends