Trends · data through September 2026

Food & Drink trends in Luton

Iceflower tracks 986 stores from 727 food & drink chains in Luton. The Chequers grew fastest over the last year, ahead of The Plough and Pret A Manger.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
727
Tracked stores
986
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Chequers and The Plough sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Chequers ▲1 +14.3%
2 T The Plough ▲5 +12.5%
3 P Pret A Manger logo Pret A Manger ▲1 +10.6%
4 K Krispy Kreme logo Krispy Kreme ▲3 +1.7%
5 K KFC logo KFC - +1.4%
6 S Sam's Chicken logo Sam's Chicken ▲4 +1.2%
7 T The White Lion ▲5 +0.5%
8 C Caffè Nero logo Caffè Nero ▲1 -0.4%
9 P Pepe's logo Pepe's ▲1 -0.9%
10 C Costa Coffee logo Costa Coffee - -3.7%
11 H Harvester logo Harvester - -4.6%
12 P Puccino's logo Puccino's ▲1 -6.3%
13 M McDonald's logo McDonald's - -6.9%
14 S Subway logo Subway - -9.3%
15 R Rose & Crown - -10.4%

Store footprint

Store map

986 tracked store locations in Luton, colored by category.

Top tracked chains by store count

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