Growth
Wilko against its category
The biggest tracked UK discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wilko's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Poundland
|
-14.1% |
| 2 |
B
B&M
|
+4.3% |
| 3 |
S
Savers
|
- |
| 4 |
P
Poundstretcher
|
+0.2% |
| 5 |
B
Boyes
|
-42.7% |
| 6 |
B
B & M Stores
|
-3.4% |
| 7 |
W
Wilko
|
+0.3% |
| 8 | O OneBelow | -3.8% |
| 9 | S Sam 99p | - |
| 10 | T The Corner Shop | +17.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Wilko locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- London 4
- South West 4
- Yorkshire and The Humber 3
- East of England 2
Customer overlap
Who shops at Wilko
Tracked chains Wilko customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Luton BSAC
100
P
Plymouth Citybus
76
Plymouth Citybus
76
K
Khans Supermarket
68
H
Harpenden Train Station
41
Y
YO! Exmouth Tesco Kiosk
27
T
Trago Mills
17
Trago Mills
17
M
Meadowhall
10
Meadowhall
10
C
Costco Online Uk Ltd.
8
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