Growth
Wilko against its category
The biggest tracked UK retail locations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wilko's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Card city | - |
| 2 | O Ocado | -19.2% |
| 3 | Y Yoox Net-A-Porter Group | -7.1% |
| 4 | G George | -31.3% |
| 5 | H H Beauty | +10.3% |
| 6 | B Bents Garden & Home | -1.3% |
| 7 | W Wilko | -0.6% |
| 8 | M M&S Cheshunt | -15.9% |
| 9 | T Tesco Mobile HQs | -18.8% |
| 10 | E East | -17.2% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Wilko locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- South West 4
- London 3
- East of England 2
- Yorkshire and The Humber 2
Customer overlap
Who shops at Wilko
Tracked chains Wilko customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Luton BSAC
100
P
Plymouth Citybus
80
K
Khans Supermarket
71
Khans Supermarket
71
H
Harpenden Train Station
45
Y
YO! Exmouth Tesco Kiosk
26
T
Trago Mills
17
M
Meadowhall
11
C
Costco Online Uk Ltd.
9
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