Chain · United Kingdom · data through September 2026

M Mountain Warehouse logo Mountain Warehouse

Iceflower tracks 229 Mountain Warehouse stores across 12 of the UK's 12 regions and nations. It ranks #1 of 17 tracked UK outdoor apparel & gear chains by card spend. Its share of tracked category spend moved +11.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
229
Regions
12
Category
Outdoor Apparel & Gear
Category rank
#1

Growth

Mountain Warehouse against its category

The biggest tracked UK outdoor apparel & gear chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mountain Warehouse's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 M Mountain Warehouse logo Mountain Warehouse +11.9%
2 T Trespass logo Trespass -6.2%
3 T The North Face logo The North Face -5.4%
4 C Cotswold Outdoor logo Cotswold Outdoor -10.5%
5 B Barbour logo Barbour -
6 T TOG 24 logo TOG 24 -20.0%
7 S Saltrock logo Saltrock +2.8%
8 S SaltrockSoul logo SaltrockSoul +13.5%
9 E Ellis Brigham Mountain Sports logo Ellis Brigham Mountain Sports +9.7%
10 B Blacks logo Blacks -37.8%

Share of tracked category spend, indexed

100 172.2 2024 Q4 2026 Q3

Store footprint

Store map

229 tracked Mountain Warehouse locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • South West 39
  • South East 38
  • Wales 25
  • Scotland 24
  • East of England 19
  • East Midlands 17
  • West Midlands 17
  • Yorkshire and The Humber 17
  • North West 14
  • London 10
  • North East 6
  • Northern Ireland 3

Customer overlap

Who shops at Mountain Warehouse

Tracked chains Mountain Warehouse customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

F FatFace logo FatFace 55
D Dobbies logo Dobbies 53
N Next logo Next 49
Y YO! Haverfordwest Tesco Kiosk 48
T The Works logo The Works 38

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