Trends · data through September 2026

Grocery & Convenience trends in Luton

Iceflower tracks 567 stores from 314 grocery & convenience chains in Luton. Iceland grew fastest over the last year, ahead of M&S Simply Food and Premier.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
314
Tracked stores
567
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Iceland and M&S Simply Food sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I Iceland logo Iceland ▲1 +18.9%
2 M M&S Simply Food logo M&S Simply Food ▲1 +17.2%
3 P Premier logo Premier - +17.0%
4 M Morrisons logo Morrisons - +15.6%
5 S Sainsbury's logo Sainsbury's - +11.1%
6 S SPAR logo SPAR - +9.7%
7 C Co-op Food logo Co-op Food ▲1 +7.8%
8 N Nisa Local logo Nisa Local - +6.7%
9 A Asda logo Asda - +5.9%
10 M McColl's logo McColl's - +5.3%
11 B Budgens logo Budgens - +0.7%
12 O One Stop logo One Stop - -3.0%
13 W Waitrose & Partners logo Waitrose & Partners ▼1 -5.3%
14 A ALDI logo ALDI - -6.3%
15 B Bargain Booze logo Bargain Booze - -9.1%

Store footprint

Store map

567 tracked store locations in Luton, colored by category.

  • Corner Stores & Bodegas (143)
  • Supermarkets (140)
  • Other grocery stores (134)
  • Discount Grocers (32)
  • Upscale & Natural Grocers (26)
  • Liquor Store (18)
  • Butcher Shop (18)
  • Other categories

Top tracked chains by store count

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