Trends · data through July 2026

Retail trends in Milton Keynes

Iceflower tracks 180 stores from 133 retail chains in Milton Keynes. WHSmith grew fastest over the last year, ahead of Screwfix and Argos.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
133
Tracked stores
180
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. WHSmith and Screwfix sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W WHSmith logo WHSmith - +9.2%
2 S Screwfix logo Screwfix - +6.1%
3 A Argos - +3.1%
4 C Card Factory - +2.7%
5 N Next ▲1 +1.0%
6 H Home Bargains - -2.6%
7 R River Island logo River Island ▲1 -2.6%
8 B B&M Stores ▼1 -5.4%
9 P Poundland logo Poundland ▼1 -11.0%
10 V Vape Direct - -12.0%
11 P Pets at Home logo Pets at Home - -16.7%
12 N New Look logo New Look - -20.9%
  • Clothing Store
  • Discount Store
  • Pet Store
  • Gift Shop
  • Bookstore
  • Hardware Store
  • Home Improvement Center
  • Other categories

Store footprint

Store map

180 tracked store locations in Milton Keynes, colored by category.

  • Clothing Store (39)
  • Discount Store (13)
  • Pet Store (11)
  • Gift Shop (10)
  • Bookstore (9)
  • Hardware Store (9)
  • Home Improvement Center (9)
  • Other categories

Top tracked chains by store count

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