Trends · data through September 2026

Retail trends in Milton Keynes

Iceflower tracks 220 stores from 169 retail chains in Milton Keynes. Next grew fastest over the last year, ahead of River Island and Vape Direct.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
169
Tracked stores
220
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Next and River Island sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N Next logo Next ▲1 +10.4%
2 R River Island logo River Island ▲1 +9.3%
3 V Vape Direct ▲1 +7.7%
4 A Argos logo Argos - +6.9%
5 H Home Bargains - +6.3%
6 P Poundland logo Poundland - -6.1%
7 N New Look logo New Look - -9.6%
8 P Pets at Home logo Pets at Home - -11.6%
9 B B&M Stores logo B&M Stores ▼2 -12.9%
10 C Card Factory logo Card Factory ▲1 -13.1%
11 W WHSmith logo WHSmith ▼2 -51.9%
  • Hardware Store
  • Fast Fashion
  • Gift Shop
  • Bookstore
  • Pet Store
  • Vape & Tobacco Shops
  • Family & Value Apparel
  • Other categories

Store footprint

Store map

220 tracked store locations in Milton Keynes, colored by category.

  • Hardware Store (13)
  • Fast Fashion (13)
  • Gift Shop (13)
  • Bookstore (11)
  • Pet Store (11)
  • Vape & Tobacco Shops (9)
  • Family & Value Apparel (9)
  • Other categories

Top tracked chains by store count

More trends

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