Trends · data through September 2026

Leisure & Travel trends in Luton

Iceflower tracks 191 stores from 171 leisure & travel chains in Luton. Cineworld grew fastest over the last year, ahead of Luton Airport and Premier Inn.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
171
Tracked stores
191
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cineworld and Luton Airport sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cineworld logo Cineworld - +14.2%
2 L Luton Airport logo Luton Airport - +12.7%
3 P Premier Inn logo Premier Inn - +12.0%
  • Hotels & Rentals
  • Sport Recreation Club
  • Park
  • Train Station
  • Recreational Equipment Rental Service
  • Golf Course
  • Taxi & Ride Share Service
  • Other categories

Store footprint

Store map

191 tracked store locations in Luton, colored by category.

  • Hotels & Rentals (32)
  • Sport Recreation Club (15)
  • Park (12)
  • Train Station (11)
  • Recreational Equipment Rental Service (11)
  • Golf Course (11)
  • Taxi & Ride Share Service (8)
  • Other categories

Top tracked chains by store count

  • 1 W William Hill logo William Hill 6
  • 2 P Premier Inn logo Premier Inn 4
  • 3 H Holiday Inn logo Holiday Inn 3
  • 4 C Cineworld logo Cineworld 3
  • 5 H Hollywood Bowl logo Hollywood Bowl 3
  • 6 L Luton Airport logo Luton Airport 3
  • 7 T Travelodge logo Travelodge 2
  • 8 S Sopwell House logo Sopwell House 2
  • 9 W Watford High Street 2
  • 10 W Warner Bros. Studio Tour London logo Warner Bros. Studio Tour London 2
  • 11 B Berkhamsted FC 1
  • 12 E Everett Rovers Football Club 1
  • 13 H Hemel Hempstead Town FC 1
  • 14 G Great Northern 1
  • 15 C Chipperfield Jazz 1
  • 16 C CiTiHotel London Luton 1
  • 17 P Pots of Art 1
  • 18 H Holiday Inn Express logo Holiday Inn Express 1
  • 19 B Berkhamsted Football Club 1
  • 20 Q Queen's Road 1
  • 21 W Wheathampstead Pay & Play Golf Course 1
  • 22 I Ivinghoe Golf Club 1
  • 23 A Alban Arena 1
  • 24 F Funtura 1
  • 25 C Chipperfield 1
  • 26 T The Action Room 1
  • 27 S Silverline Cars 1
  • 28 W Whippendell Road 1
  • 29 S Salto Gymnastics Club 1
  • 30 L Little Hay Golf Complex 1
  • 31 M Marks & Tilt 1
  • 32 D Delta Force Paintball logo Delta Force Paintball 1
  • 33 S Stockwood Park Golf Centre 1
  • 34 M Markyate Cricket & Football Club 1
  • 35 B Bushey 1
  • 36 C California Inn 1
  • 37 B Best Western White House Hotel 1
  • 38 T The Amble Inn 1
  • 39 L Luton Hotel 1
  • 40 W Watford 1
  • 41 B Barton Rovers FC 1
  • 42 W Watford Station 1
  • 43 H Hilton International Franchise Limited 1
  • 44 H Hemel Hempstead Train Station 1
  • 45 C Clarendon Road 1
  • 46 2 247 Cars 1
  • 47 M Masons Luton 1
  • 48 T The Parade 1
  • 49 U United Services Club 1
  • 50 L Longspring 1

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