Trends · data through September 2026

Health & Beauty trends in Luton

Iceflower tracks 229 stores from 182 health & beauty chains in Luton. Superdrug grew fastest over the last year, ahead of The Perfume Shop and Sally Beauty.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
182
Tracked stores
229
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Superdrug and The Perfume Shop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Superdrug logo Superdrug - +13.6%
2 T The Perfume Shop logo The Perfume Shop - +5.3%
3 S Sally Beauty logo Sally Beauty - +5.0%
4 B Boots logo Boots - -1.5%
5 H Holland & Barrett logo Holland & Barrett - -1.6%
6 S Specsavers logo Specsavers - -5.1%
  • Pharmacy
  • Gym
  • Beauty Salon
  • Hair Salon
  • Beauty Store
  • Barber Shop
  • Optician
  • Other categories

Store footprint

Store map

229 tracked store locations in Luton, colored by category.

  • Pharmacy (70)
  • Gym (22)
  • Beauty Salon (17)
  • Hair Salon (13)
  • Beauty Store (13)
  • Barber Shop (12)
  • Optician (10)
  • Other categories

Top tracked chains by store count

More trends

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