Trends · data through July 2026

Health & Beauty trends in Luton

Iceflower tracks 148 stores from 120 health & beauty chains in Luton. Boots grew fastest over the last year, ahead of Specsavers and Superdrug.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
120
Tracked stores
148
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Boots and Specsavers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Boots logo Boots - -1.2%
2 S Specsavers - -2.1%
3 S Superdrug logo Superdrug - -4.7%
4 S Sally Beauty logo Sally Beauty - -25.2%
  • Pharmacy
  • Gym
  • Beauty Store
  • Hair Salon
  • Beauty Salon
  • Optician
  • Hospital
  • Other categories

Store footprint

Store map

148 tracked store locations in Luton, colored by category.

  • Pharmacy (54)
  • Gym (15)
  • Beauty Store (12)
  • Hair Salon (9)
  • Beauty Salon (9)
  • Optician (7)
  • Hospital (6)
  • Other categories

Top tracked chains by store count

  • 1 B Boots logo Boots 13
  • 2 S Superdrug logo Superdrug 5
  • 3 S Specsavers 4
  • 4 S Sally Beauty logo Sally Beauty 3
  • 5 T The Body Shop logo The Body Shop 2
  • 6 L Lush logo Lush 2
  • 7 I Indigo Sun 2
  • 8 R Rituals logo Rituals 2
  • 9 M Manor Pharmacy 2
  • 10 S Space NK 2
  • 11 V Vision Express 2
  • 12 W West Hertfordshire Ambulance Station 1
  • 13 L Luton and Dunstable 1
  • 14 D DJ's Play Jungle 1
  • 15 V Vibe 1
  • 16 J Jade Pharmacy 1
  • 17 S Stay and Play Hemel 1
  • 18 M Makan's Pharmacy 1
  • 19 T Tanatomy 1
  • 20 S Salon 11 1
  • 21 W West Herts ABC 1
  • 22 C Calverton Pharmacy 1
  • 23 G Greenfield Pharmacy 1
  • 24 B Better Brows 1
  • 25 B Beauty 1
  • 26 T The Mall Pharmacy 1
  • 27 W Watford General Hospital 1
  • 28 D Dunstablians RFC 1
  • 29 T Topkins Pharmacy 1
  • 30 A Aura Tan & Beauty 1
  • 31 L Leagrave Surgery 1
  • 32 T Tan & Go Salon 1
  • 33 K Kamsons Pharmacy 1
  • 34 B Blenheim Pharmacy 1
  • 35 W Westbourne Pharmacy and Travel Clinic 1
  • 36 H Hockwell Ring Pharmacy 1
  • 37 H Halfway Pharmacy 1
  • 38 R Red Hairdressers 1
  • 39 G Gym 1 1
  • 40 H Hemel Hempstead Hospital 1
  • 41 K Kingfisher Court 1
  • 42 N New Road Podiatry 1
  • 43 T The Surgery Hockwell Ring 1
  • 44 F Fitness First 1
  • 45 M Meriden Pharmacy 1
  • 46 E Everyone Active 1
  • 47 J John Davis Pharmacy 1
  • 48 V Vision Pharmacy 1
  • 49 M Misha's Brows Bar 1
  • 50 M Medigreen Pharmacy 1

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