Trends · data through September 2026

Food & Drink trends in Harrisonburg, VA

Iceflower tracks 313 stores from 262 food & drink chains in Harrisonburg, VA. Starbucks grew fastest over the last year, ahead of Burger King and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
262
Tracked stores
313
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Starbucks and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Starbucks logo Starbucks ▲1 +11.8%
2 B Burger King logo Burger King ▲1 +1.8%
3 M McDonald's logo McDonald's - -2.0%
4 D Dairy Queen logo Dairy Queen - -7.8%
5 S Subway logo Subway - -8.8%
6 C Chick-fil-A logo Chick-fil-A - -10.5%
7 D Domino's Pizza logo Domino's Pizza - -15.8%
8 W Wendy's logo Wendy's ▼2 -26.3%
  • Casual Dining
  • Burger Chains
  • Other restaurants
  • Mexican Restaurants & Taquerias
  • Cafes & Bakery-Cafes
  • Ice Cream & Frozen Treats
  • Bars, Pubs & Breweries
  • Other categories

Store footprint

Store map

313 tracked store locations in Harrisonburg, VA, colored by category.

  • Casual Dining (27)
  • Burger Chains (25)
  • Other restaurants (24)
  • Mexican Restaurants & Taquerias (22)
  • Cafes & Bakery-Cafes (21)
  • Ice Cream & Frozen Treats (19)
  • Bars, Pubs & Breweries (19)
  • Other categories

Top tracked chains by store count

More trends

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