Growth
El Charro against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Charro's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 60 | E El Charro | +4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked El Charro locations across 26 US states.
Tracked stores by state
- California 9
- Missouri 6
- Oklahoma 5
- Texas 5
- Virginia 5
- Arizona 4
- Michigan 4
- Kansas 3
- Colorado 2
- Indiana 2
- Arkansas 1
- Florida 1
- Georgia 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- New Mexico 1
- Ohio 1
- Oregon 1
- Rhode Island 1
Customer overlap
Who shops at El Charro
Tracked chains El Charro customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Thriftee
100
B
Bridgewater Foods
57
K
Kempton Chevrolet
52
L
Lee's Rite-Way Market
47
R
Rockingham Petroleum
46
D
Desert Cross Veterinary Hospital
42
F
Frontier Steak & Spirits
41
C
Casa Manana
41
E
Eagle's Nest Animal Hospital
40
M
Mechy's
39
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