Growth
Insomnia Cookies against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Insomnia Cookies's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
Share of tracked category spend, indexed
Store footprint
Store map
187 tracked Insomnia Cookies locations across 40 US states and DC.
Tracked stores by state
- Texas 15
- California 13
- New York 11
- Pennsylvania 10
- Florida 9
- North Carolina 9
- Ohio 9
- Michigan 8
- Georgia 6
- Illinois 6
- Indiana 6
- Colorado 5
- Missouri 5
- Virginia 5
- Alabama 4
- Arizona 4
- Maryland 4
- New Jersey 4
- South Carolina 4
- Tennessee 4
- Washington 4
- Iowa 3
- Kentucky 3
- Louisiana 3
- Massachusetts 3
- Mississippi 3
- Oklahoma 3
- Wisconsin 3
- Arkansas 2
- Connecticut 2
- Kansas 2
- Nebraska 2
- Nevada 2
- Oregon 2
- Rhode Island 2
- West Virginia 2
- District of Columbia 1
- Delaware 1
- Minnesota 1
- New Mexico 1
- Wyoming 1
Customer overlap
Who shops at Insomnia Cookies
Tracked chains Insomnia Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Corporate & Museum Frame
100
S
SEPTA
100
T
The Fresh Grocer
85
The Fresh Grocer
85
M
MTA
55
MTA
55
More trends