Growth
Taste of India against its category
The biggest tracked US Indian & South Asian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taste of India's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Morongo Band of Mission Indians | - |
| 2 | T Taste of India | -1.4% |
| 3 |
R
Red Fort Cuisine Of India
|
+17.3% |
| 4 | T Taj Indian Cuisine | - |
| 5 | I India Palace | -2.1% |
| 6 | T Tandoor | +8.6% |
| 7 | S Shalimar | - |
| 8 | C Chai Pani | - |
| 9 | B Bollywood Masala | -4.2% |
| 10 | M Mumbai House | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
76 tracked Taste of India locations across 34 US states.
Tracked stores by state
- California 7
- Virginia 6
- Washington 6
- Florida 5
- Indiana 4
- Michigan 3
- New Jersey 3
- New York 3
- Tennessee 3
- Wisconsin 3
- Connecticut 2
- Georgia 2
- Minnesota 2
- New Mexico 2
- Oklahoma 2
- Oregon 2
- Pennsylvania 2
- South Carolina 2
- Texas 2
- Arkansas 1
- Colorado 1
- Iowa 1
- Illinois 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Maine 1
- Missouri 1
- Nebraska 1
- New Hampshire 1
- Nevada 1
- Rhode Island 1
- Utah 1
- Vermont 1
Customer overlap
Who shops at Taste of India
Tracked chains Taste of India customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Middlebury Natural Foods Co-Op
100
B
Bloomingfoods Market & Cafe
74
U
Upstairs Pub
37
R
Rocket Fuels
34
N
New Pioneer Co-op
26
S
Skagit Valley Food Co-op
23
M
McKay's Markets
19
H
Hill AFB Commissary
19
Hill AFB Commissary
19
B
Bloomington
16
More trends