Trends · data through September 2026

Retail trends in Harrisonburg, VA

Iceflower tracks 204 stores from 178 retail chains in Harrisonburg, VA. Dollar Tree grew fastest over the last year, ahead of Dollar General and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
178
Tracked stores
204
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +10.5%
2 D Dollar General logo Dollar General ▲1 +4.5%
3 W Walmart logo Walmart - +0.6%
4 R Rockingham Cooperative ▼1 -8.6%
5 F Family Dollar logo Family Dollar - -11.7%
  • Discount Store
  • Flower Shop
  • Specialty Store
  • Thrift Stores
  • Home Improvement Center
  • Vape & Tobacco Shops
  • Other clothing stores
  • Other categories

Store footprint

Store map

204 tracked store locations in Harrisonburg, VA, colored by category.

  • Discount Store (28)
  • Flower Shop (12)
  • Specialty Store (11)
  • Thrift Stores (10)
  • Home Improvement Center (10)
  • Vape & Tobacco Shops (9)
  • Other clothing stores (8)
  • Other categories

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 11
  • 2 F Family Dollar logo Family Dollar 7
  • 3 W Walmart logo Walmart 4
  • 4 D Dollar Tree logo Dollar Tree 3
  • 5 R Rockingham Cooperative 3
  • 6 T Tractor Supply Co. logo Tractor Supply Co. 3
  • 7 R Randy's Do It Best Hardware logo Randy's Do It Best Hardware 2
  • 8 B Bridgewater College Campus Store 1
  • 9 T The Coin & Gift Shop 1
  • 10 R Redbanks Custom Cuts 1
  • 11 T Tried and True Thrift 1
  • 12 E EAUS 1
  • 13 R Roz High Tech 1
  • 14 R Riverside Plants & Mulch 1
  • 15 N New to Me Furniture & More 1
  • 16 G Green Hummingbird Fair Trade Clothing 1
  • 17 T The Secret Lair Comics and Games 1
  • 18 T Tobacco Outlet 1
  • 19 S Shenandoah Plaza 1
  • 20 H Heartworn Vintage 1
  • 21 N North River Loft 1
  • 22 O Owen and Oliver 1
  • 23 Z Zafiro Jewelry 1
  • 24 G Glenhaven Greenhouses 1
  • 25 R Rocky Cedars Enterprises 1
  • 26 B Balanced Roots 1
  • 27 H Heartland Outfitters 1
  • 28 T The Frame Factory & Gallery 1
  • 29 T Target logo Target 1
  • 30 D Dart Resale and Trade 1
  • 31 B Bluestone Bike & Run 1
  • 32 S Stump's Old Town Antiques 1
  • 33 B Blue Ridge Dog 1
  • 34 H Hometown Music LLC 1
  • 35 Z Zola's 1
  • 36 H Horizon Gifts 1
  • 37 B Blue Ribbon Nursery & Landscaping 1
  • 38 C Cato Fashions logo Cato Fashions 1
  • 39 M Massavapen Vape Shop 1
  • 40 B Blessings Christian Bookstore 1
  • 41 M Mole Hill Gardens 1
  • 42 R Ragtime Fabrics logo Ragtime Fabrics 1
  • 43 V Valley Pawn 1
  • 44 E Evergrowin' Greenhouses 1
  • 45 G Gift and Thrift 1
  • 46 I iFixt 1
  • 47 J Jim Melton's Jerky Shoppe 1
  • 48 M Martin's Native Lumber 1
  • 49 N New Creation 1
  • 50 R Rusty Willow Decor 1

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