Growth
PUMA against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks PUMA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Nike
|
+3.9% |
| 2 |
F
Foot Locker
|
+6.0% |
| 3 |
J
JD Sports
|
+6.3% |
| 4 |
H
Hibbett Sports
|
-1.8% |
| 5 |
C
Champs Sports
|
+4.4% |
| 6 |
D
DTLR
|
+0.1% |
| 7 |
A
adidas
|
- |
| 8 |
S
SNIPES
|
+16.4% |
| 9 |
F
Fleet Feet
|
+11.4% |
| 10 |
N
New Balance
|
+12.8% |
| 14 |
P
PUMA
|
-4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
90 tracked PUMA locations across 34 US states.
Tracked stores by state
- California 10
- Texas 8
- Florida 7
- Georgia 6
- Pennsylvania 5
- Colorado 4
- Virginia 4
- Maryland 3
- New Jersey 3
- New York 3
- Illinois 2
- Indiana 2
- Louisiana 2
- Massachusetts 2
- Minnesota 2
- Missouri 2
- Mississippi 2
- North Carolina 2
- Nevada 2
- Ohio 2
- Tennessee 2
- Utah 2
- Wisconsin 2
- Alabama 1
- Arizona 1
- Connecticut 1
- Delaware 1
- Kansas 1
- Michigan 1
- New Hampshire 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at PUMA
Tracked chains PUMA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rancho Markets
74
Rancho Markets
74
E
El Mexicano Market
61
F
Fresh World
37
More trends