Growth
Forever 21 against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Forever 21's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 37 |
F
Forever 21
|
-64.7% |
Share of tracked category spend, indexed
Store footprint
Store map
262 tracked Forever 21 locations across 37 US states.
Tracked stores by state
- California 38
- Texas 28
- Florida 23
- Georgia 15
- New Jersey 15
- Pennsylvania 15
- Illinois 13
- North Carolina 10
- Ohio 10
- Michigan 9
- Virginia 8
- Arizona 6
- Indiana 6
- Maryland 6
- Tennessee 6
- Colorado 5
- Louisiana 4
- Nevada 4
- New York 4
- Utah 4
- Alabama 3
- Connecticut 3
- Delaware 3
- Kentucky 3
- Missouri 3
- Oregon 3
- South Carolina 3
- Iowa 2
- Washington 2
- Arkansas 1
- Idaho 1
- Kansas 1
- Minnesota 1
- Nebraska 1
- New Mexico 1
- Oklahoma 1
- Wisconsin 1
Customer overlap
Who shops at Forever 21
Tracked chains Forever 21 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends