Growth
El Tapatio against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Tapatio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 16 | E El Tapatio | -0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
106 tracked El Tapatio locations across 30 US states.
Tracked stores by state
- California 16
- Texas 15
- Colorado 9
- Missouri 9
- Oregon 9
- Florida 4
- North Carolina 4
- Oklahoma 4
- Tennessee 4
- Washington 4
- Illinois 3
- Arizona 2
- Iowa 2
- Kentucky 2
- Louisiana 2
- New Jersey 2
- Utah 2
- Idaho 1
- Kansas 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Nebraska 1
- New Hampshire 1
- New York 1
- Ohio 1
- South Carolina 1
- South Dakota 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at El Tapatio
Tracked chains El Tapatio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Ol' Pastime Tavern
100
S
Simerly's
95
E
Eagle Feather Trading Post
67
K
Knowles Home Furnishings
63
A
Alston Country Store
57
D
Deli Store
47
H
Hardin County Clerk's Office
46
N
Nolin Rural Electric Coop
42
Nolin Rural Electric Coop
42
W
Walker Drug
38
More trends