Growth
El Tapatio against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Tapatio's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked El Tapatio locations across 22 US states.
Tracked stores by state
- Texas 8
- Colorado 5
- California 4
- Florida 4
- Missouri 4
- Oklahoma 3
- Oregon 3
- Arizona 2
- Illinois 2
- Kentucky 2
- North Carolina 2
- Tennessee 2
- Utah 2
- Iowa 1
- Idaho 1
- Kansas 1
- Maryland 1
- Michigan 1
- New Jersey 1
- Ohio 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at El Tapatio
Tracked chains El Tapatio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hardin County Coroner Office
100
S
Simerly's
67
K
Knowles Home Furnishings
39
A
Alston Country Store
33
V
Viejas Bowl
33
Viejas Bowl
33
H
Hardin County Clerk's Office
31
N
Nolin Rural Electric Coop
30
Nolin Rural Electric Coop
30
C
Cowley Crossing
26
W
Walker Drug
23
More trends