Chain · United States · data through September 2026

W Which Wich logo Which Wich

Iceflower tracks 220 Which Wich stores across 26 US states. It ranks #29 of 8,095 tracked US sandwich & sub shops by card spend. Its share of tracked category spend moved -17.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
220
States
26
Category
Sandwich & Sub Shops
Category rank
#29

Growth

Which Wich against its category

The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Which Wich's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 S Subway logo Subway +1.6%
2 A Arby's logo Arby's -4.4%
3 J Jersey Mike's Subs logo Jersey Mike's Subs +3.5%
4 J Jimmy John's logo Jimmy John's -4.0%
5 F Firehouse Subs logo Firehouse Subs +3.9%
6 M McAlister's Deli logo McAlister's Deli +6.4%
7 C Charleys Cheesesteaks logo Charleys Cheesesteaks -9.0%
8 P Potbelly Sandwich Shop logo Potbelly Sandwich Shop -6.1%
9 P Penn Station East Coast Subs logo Penn Station East Coast Subs -7.7%
10 J Jason's Deli logo Jason's Deli -0.7%
29 W Which Wich logo Which Wich -17.3%

Share of tracked category spend, indexed

100 75.0 2024 Q4 2026 Q3

Store footprint

Store map

220 tracked Which Wich locations across 26 US states.

Customer overlap

Who shops at Which Wich

Tracked chains Which Wich customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

H H-E-B logo H-E-B 86
F Fresh logo Fresh 74
F Food Lion logo Food Lion 62
H Handy Mart 57
T Tom Thumb logo Tom Thumb 49
M MCX logo MCX 47
G Grayson Collin Electric Cooperative 36

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