Growth
OshKosh B'Gosh against its category
The biggest tracked US baby & kids by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks OshKosh B'Gosh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Carter's
|
+1.6% |
| 2 |
T
The Children's Place
|
-2.7% |
| 3 |
J
Janie and Jack
|
-3.8% |
| 4 |
O
OshKosh B'Gosh
|
-11.8% |
| 5 |
G
Gap Kids
|
+17.1% |
| 6 | K Kidz Again | -2.3% |
| 7 | F Fashion Cents Consignment | -4.6% |
| 8 | K Kid City | -5.0% |
| 9 | P Palm Beach Kidz | - |
| 10 |
P
Pottery Barn Kids
|
+10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked OshKosh B'Gosh locations across 21 US states.
Tracked stores by state
- California 11
- Texas 8
- Florida 7
- Georgia 4
- Indiana 3
- Oregon 3
- Delaware 2
- Massachusetts 2
- North Carolina 2
- New Jersey 2
- Nevada 2
- New York 2
- Ohio 2
- Pennsylvania 2
- Washington 2
- Wisconsin 2
- Colorado 1
- Hawaii 1
- Maine 1
- Michigan 1
- Virginia 1
Customer overlap
Who shops at OshKosh B'Gosh
Tracked chains OshKosh B'Gosh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zelmo's Zip In
91
Zelmo's Zip In
91
P
Port Hueneme Commissary
78
T
Todos Supermarket
64
F
Fallon NAS Commissary
60
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